Kubeark Redesign Project - Service Description
Client: Kubeark (Software Company)
Service Provider: Andra Bria/ Growth Design
Project Type: Comprehensive Brand Transformation & Website Redesign
Project Overview
Andra Bria delivered a complete rebranding initiative for Kubeark, demonstrating how strategic design, differential messaging, and precise targeting can create meaningful separation in crowded technology markets.
This project transformed Kubeark from another voice in the software space to a distinctly positioned solution with clear competitive advantages.
- Strategic Brand Repositioning
- Eliminated outdated corporate jargon in favor of accessible, value-focused messaging that cuts through market noise
- Implemented a Technology-Features-Benefits framework to clearly articulate unique value propositions
- Developed differential messaging that positions Kubeark distinctly against similar technology offerings
- Targeted Market Research & Creative Insights
- Conducted in-depth customer discovery to uncover unaddressed needs and emotional drivers
- Created detailed competitor matrix revealing messaging gaps and positioning opportunities
- Applied creative insight to identify untapped angles that competitors overlooked
- Developed audience-specific messaging that resonates with distinct buyer personas
- Comprehensive Website Redesign ProcessThe website transformation followed a strategic six-step methodology that ensures both brand differentiation and conversion optimization:
Comprehensive Website Redesign Process
Step 1: Strategic Foundation & Asset Creation
Repositioning and redesign for compelling value proposition delivery
Development of key messaging architecture and visual identity system
Creation of comprehensive brand assets including pitch decks, website visuals, and sales battle cards
Development of key messaging architecture and visual identity system
Creation of comprehensive brand assets including pitch decks, website visuals, and sales battle cards
Step 2: Information Architecture Planning
Structured the entire website framework in Miro for collaborative planning and stakeholder alignment
Mapped user journeys and conversion pathways
Established content hierarchy and navigation logic
Mapped user journeys and conversion pathways
Established content hierarchy and navigation logic
Step 3: User Experience Design
Designed detailed wireframes that prioritize user flow and conversion optimization
Created responsive layouts that work across all devices and user contexts
Established interaction patterns that guide visitors toward desired actions
Created responsive layouts that work across all devices and user contexts
Established interaction patterns that guide visitors toward desired actions
Step 4: Content Development
Crafted compelling copy that speaks directly to target audience pain points and aspirations
Translated technical features into clear business benefits
Developed messaging that differentiates Kubeark from similar technology solutions
Translated technical features into clear business benefits
Developed messaging that differentiates Kubeark from similar technology solutions
Step 5: Content Development
Optimized all content for search visibility and lead capture using Ahrefs and SEranking
Implemented keyword strategies that attract qualified prospects
Built conversion-focused content that turns visitors into leads
Implemented keyword strategies that attract qualified prospects
Built conversion-focused content that turns visitors into leads
Step 6: Design Direction & Implementation
Created comprehensive design briefs that clearly communicate brand vision and conversion goals
Provided detailed guidance to designers on visual storytelling and brand expression
Ensured design execution reinforces differential positioning and drives business results
Provided detailed guidance to designers on visual storytelling and brand expression
Ensured design execution reinforces differential positioning and drives business results
Tools & Technologies Utilized
Claude.ai
Content strategy and copywriting optimization
Canva
Visual design and brand asset creation
SEO analysis and keyword research
SEO analysis and keyword research
Ahrefs
Competitive intelligence and market analysis
Miro
Collaborative planning, framework development, and website structure mapping
Use scenarios
Control your devices and security system with the help of a virtual assistant.
This project exemplifies how design excellence, creative messaging, and precise targeting can transform commodity-like technology products into distinctive market leaders. While competitors focused on technical specifications, The New Craft helped Kubeark communicate the human impact of their solutions—turning features into compelling business outcomes.
in technology markets, success belongs to companies that combine solid products with exceptional brand strategy, creative insight, and design excellence.
This transformation represents The New Craft's philosophy that meaningful differentiation comes not from what you build, but from how you position, present, and connect with your market through strategic creativity, targeted communication, and methodical execution.
in technology markets, success belongs to companies that combine solid products with exceptional brand strategy, creative insight, and design excellence.
This transformation represents The New Craft's philosophy that meaningful differentiation comes not from what you build, but from how you position, present, and connect with your market through strategic creativity, targeted communication, and methodical execution.
Your Technology Deserves Strategic Positioning
If you're struggling with:
Generic messaging that sounds like every other tech company
Getting overlooked in competitive evaluations
Low conversion rates despite strong product capabilities
Website traffic that doesn't convert to qualified leads
Difficulty explaining your value to non-technical decision makers
It's time for a strategic transformation.
Let's Start the Conversation
Let's Start the Conversation
Contact me today to discuss how we can transform your market presence and drive meaningful business results.
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Contact us:
Tel: 0723-272-088
andra@thenewcraft.co
andra@thenewcraft.co