Campaign case study · Switzerland · 2025
Brain Health Challenge 2025
A global social media campaign developed with the Swiss Brain Health Plan and an international team of brain health enthusiasts - built around one simple symbol: the helmet. Because there is no health without brain health. I joined as Core Team member and Communications Lead, shaping the campaign narrative, content production and media coordination through to the live World Brain Day event in Bern on July 22, 2025.
Communications work
A selection of the videos I produced and coordinated as Communications Lead — from the team introduction to partner spotlights and the World Brain Day live event in Bern.
The #BrainHealthChallenge2025 Team
The international team behind the campaign — strategy, content and coordination.
World Brain Day 2025 — Bern, live
Event promo for the live broadcast from Bern on July 22, 2025.
Alzheimer Forschung Initiative e.V.
Partner spotlight produced for the German Alzheimer research community.
World Brain Day 2025
Campaign cut for World Brain Day — brain health for all ages.
World Brain Day 2025 — Digital Challenge
The digital challenge cut for World Brain Day 2025.
Prof. Gordon Guyatt
Prof. Gordon Guyatt, founder of evidence-based medicine, on the Brain Health Challenge.
World Brain Day — Bern, July 22, 2025
The campaign culminated in a live event at the Bern campus, broadcast worldwide with an international speaker panel.
In the press
How the campaign was covered by the Swiss brain health community.
Swiss Dementia Network · 22 May 2025
Brain Health Challenge 2025
The Swiss Network for Dementia Research presents the #BrainHealthChallenge2025 — an awareness campaign launched by students of the University of Bern's CAS in Brain Health, built around the helmet as a symbol of brain protection, mental strength and prevention.
Read the articleBacked by the Swiss brain health ecosystem
"As the initiator of the Swiss Brain Health Plan, I fully support the #BrainHealthChallenge. This initiative brings theoretical knowledge where it truly belongs — into the lives of people. Only in this way can we create real awareness of brain health and promote effective prevention."
The campaign was supported by the Swiss Brain Health Foundation and Angelini Pharma, alongside 30+ partner organizations from 10 countries.
The results
What the campaign achieved between its launch in May and World Brain Day on July 22, 2025.
100+
Participants from 20+ countries, 5 continents
700,000+
People reached through social media
110,000+
Video views across campaign channels
30+
Partner organizations from 10 countries
More of my work
Campaigns, products and research across healthcare and public services.