I am a product developer and growth specialist. I studied creative media, digital product design and development and social science.
I uniquely blend creative and cultural insights, technology expertise with an innate social justice approach.
I have been working with technology start-ups for more than 10 years, in high impact industries like healthcare (health-tech, healthcare IT, medical imaging data) or education (XR, VR, product development education). Currently working in the AI-driven automation and integration space.
I have a great interest in propagating horizontal organizational structures, empathetic leadership, equity and inclusion principles, all across industries and different company sizes.
I thrive working alone, but I also blend well within a small team. I prefer more agile structures, autonomy, creative freedom, creative environments, and empowering leadership.
I love to sustain and nurture meaningful connections with people I align with. I tend to be a perfectionist, I often bring innovative (and also somewhat) disruptive ideas to the table, but this will only guarantee you'll get exceptional work with me every time.
Education
I graduated with a double degree from the University of Political Science of Bucharest, Social Policies Masters programe and Master Egales from University Lumiere Lyon 2.
I had additional digital product development training at UnternehmerTUM Munich, Digital Product School
I also studied Creative Advertising and Media at the Art Directors School in Romania.
I just started an advanced 1-year programe at the University of Bern, Faculty of Medicine (Dec 2024).
Community Work & Advocacy
Community Advisory Board Member at the European Federation of Neurological Associations
Speaking at Ada's List, Teens in AI, Women TechMakers Vienna
Advocating for equity and inclusion, empathetic leadership, health equity, disability rights, patient rights.
Experience
10+ years across Technology, Extended Reality Design and Development, Healthcare IT, Health-Tech, and AI-Driven Data Integration and Automation.
Independent projects like Craft Product School, Feminist Futures Hackathon, Tales for the Future, Omniversity XR.
Publications
I have published a children's book about equality and activism, I write extensively on the Internet, for and about the organizations I have worked with. Find me on Medium and Substack.
Bipolar disorders are characterised by alternating episodes of mania and depression, although patients mostly have one of these conditions, which exacerbates the disease.
Psychosomatic diseases are mental disorders that appear at the physiological level and mental levels. Physiological pathologies can also develop under the influence of psychogenic factors.
Unexplained attacks of severe anxiety, accompanied by somatic symptoms (irregular blood pressure, arrhythmias, suffocation, etc.) and inexplicable fear.
A psychoactive substance is a substance that affects the functioning of the central nervous system, leading to a change in a mental state. Very often, this results in an altered state of consciousness.
Social impact has been a topic close to heart for Andra early in her journey. Throughout her Master’s degree at the Political Science Faculty in Romania, she studied Equality Policies, diving into topics such as gender equality, feminist studies, human rights, gender mainstreaming, and social exclusion.
We often generate and evaluate product ideas based on what we know, and, in consequence, based on our biases. But every design decision we make can raise or lower barriers to participation in society.
Imagine a future where accessing, retrieving, and sharing medical images becomes seamless—regardless of geographical location or existing systems. How would this future look like?
Read more
What people say about me:
"Having Andra's support and coaching while working on your individual project is the best part, not only is she very knowledgeable about product design, but also has lots of experience and has helped me tailor the project to my profile, as I'm a product designer. I'm very happy with the outcome of the workshop and looking forward to seeing the project come to life".